The Brazilian automotive industry has been booming in recent years, and Fiat has been a key player in this growth. Their compact pickup truck, the Fiat Strada, has been the best-selling pickup truck in Brazil for two years running, holding the top spot since 2021. For 2024, the Strada is receiving exciting upgrades that will transform it from a solid choice to a trailblazing powerhouse. Let’s explore what makes the 2024 Fiat Strada so special.
Variety of Trims to Match Your Needs
The Fiat Strada offers a surprising amount of customization with its different trim levels. Each trim provides a unique combination of features, allowing you to find the perfect Strada for your lifestyle and budget. Here’s a breakdown of the available trims:
Endurance and Freedom: These are the entry-level options, ideal for those seeking a basic workhorse. They come with standard features like 15-inch steel or alloy wheels, a radio preparation with two speakers, traction and stability control for better handling, electric windows for convenience, ABS and EBD for safe braking, and hill hold assist to prevent rolling back on inclines.
Volcano, Ranch, and Ultra: Stepping up from the base models, these trims offer larger 16-inch alloy wheels for a more stylish look. The Ultra adds LED fog lights for improved nighttime visibility, a skid plate for added protection on rough roads, and wraparound taillights. It also boasts a sportier design with a striking front grille. Inside, the Ultra pampers you with premium leather seats and door panels, while the steering wheel gets an integrated Sport button to unleash the potential of the 1.0-liter Turbo 200 Flex engine (more on that later).
Edizione 25 Limited Edition: Gearheads seeking an exclusive ride will love the Edizione 25. This limited-edition model offers a sporty look with glossy black mirror caps and darkened 16-inch wheels. It doesn’t stop there; the interior boasts premium materials and advanced technological features, creating a luxurious feel that sets it apart from the rest of the Strada lineup.
Fiat Strada 2024 Price
Fiat Strada 2024 Trim Levels and Pricing (Brazilian Reais – BRL)
| Trim Level | Starting Price (BRL) | Approximate Price (USD) |
|---|---|---|
| Endurance | 100,990 | $23,800 |
| Freedom | 106,990 | $25,200 |
| Volcano | 114,990 | $27,000 |
| Ranch | 120,990 | $28,500 |
| Ultra | 132,990 | $31,200 |
| Edizione 25 Limited Edition | 135,990 | $32,100 |
Load Up with Confidence
The beauty of the Fiat Strada lies in its ability to combine the versatility of a pickup truck with the maneuverability of a compact car. The cargo bed size varies depending on the chosen trim level, with the double cab offering 650 kg of load capacity and the single cab going up to 720 kg. No matter which option you choose, you’ll have ample space to haul your gear, groceries, or anything else your adventures require. The Strada can also tow up to 400 kg, making it perfect for those who need a little extra pulling power.
And don’t worry about ground clearance – the Strada sits comfortably off the ground, with a range of 185 mm to 214 mm depending on the trim. This allows you to tackle various terrains with confidence, whether you’re cruising through city streets or venturing off the beaten path.
Punchy Performance Despite Compact Size
Don’t let the Fiat Strada’s compact size fool you. Under the hood lies a powerful 1.0-liter Turbo 200 Flex three-cylinder engine that delivers impressive efficiency and performance. This engine is responsive and can run on either ethanol or gasoline, giving you flexibility at the pump. On ethanol, it puts out a robust 130 horsepower, while on gasoline, it delivers a solid 125 horsepower. The torque is equally impressive at 200 Nm, providing excellent pulling power.
The Strada also boasts impressive acceleration, going from 0 to 100 km/h (0 to 62 mph) in just 9.5 seconds. This engine perfectly embodies the current trend in the auto industry – downsizing engines without sacrificing performance.
Comfort and Convenience for Everyone
The Fiat Strada offers a surprisingly spacious interior that can comfortably seat up to five people. The two front seats and the rear bench provide ample legroom and headroom for passengers of all sizes. The cabin itself is designed with user-friendliness in mind, featuring easy-to-reach controls, an intuitive infotainment system for entertainment and navigation, two USB ports for charging your devices, rear electric windows for added comfort, and convenient power outlets to keep your gadgets juiced up. Overall, the Strada’s interior provides a practical and comfortable experience for everyone on board.
Designed to Impress
Despite being a compact pickup, the Fiat Strada manages to pack a punch in the design department. Its smart design allows it to navigate city streets with ease while providing ample space for passengers and cargo. The signature Fiat grille and headlights add a touch of sophistication, making it a head-turning option on the roads.
